Wednesday, April 17, 2013

Guest columnist Luis Lobo says Latino community will be an economic boon for United States - Winston-Salem Journal: Columnists

Guest columnist Luis Lobo says Latino community will be an economic boon for United States - Winston-Salem Journal: Columnists

In the final analysis, your attitude determines your effectiveness in everything, every time! LGLwww.LuisLobo.Biz

Monday, February 18, 2013

School district meets all goals for English learners - Winston-Salem Journal: Local News

School district meets all goals for English learners - Winston-Salem Journal: Local News


If you speak Spanish, Hindi or Burmese at home, it is the acclimation in the classroom that makes us all AMERICANS, since most are US born. LGL

In the final analysis, your attitude determines your effectiveness in everything, every time! LGLwww.LuisLobo.Biz

Wednesday, January 02, 2013

The USHCC Congratulates BB&T Bank for Establishing Multicultural Branches



The USHCC Congratulates BB&T Bank for Establishing Multicultural Branches

WASHINGTON, Dec. 18, 2012 (GLOBE NEWSWIRE) -- The United States Hispanic Chamber of Commerce (USHCC) applauds BB&T Bank for the recent expansion of its initiative to establish multicultural banking center branches. This initiative aims to increase multicultural banking centers by 35%, totaling 350 nationally between now and the end of the year.

According to Luis Lobo, Executive Vice President and Multicultural Markets Manager, "That is almost 20 percent of BB&T's total branch distribution." Lobo, who is heading this initiative stated: "The cost of converting or creating a multicultural banking center is not prohibitive. Half the battle is recruiting the right talent. We must have people who are culturally conversant: The language is important, but being part of the culture is even more critical."

"BB&T Bank proves yet again that they are innovators in diversity outreach through the leadership of Luis Lobo", said Javier Palomarez, President & CEO of the USHCC. "This initiative through cultural immersion is good for business, and shows a deep understanding of the Hispanic consumer. We are proud to have Luis and BB&T Bank as key partners, and we congratulate them on their good work with the community."

As part of the expansion, the multicultural centers will branded "Vecino", which means "neighbor" in Spanish, with a tagline of : "BB&T Vecino. Your trusted neighbor."

About the United States Hispanic Chamber of Commerce
Founded in 1979, the USHCC actively promotes the economic growth and development of Hispanic entrepreneurs and represents the interests of over 3 million Hispanic‐owned businesses in the United States that contribute in excess of $465 billion to the American economy each year. It also serves as the umbrella organization for more than 200 local Hispanic chambers in the United States and Puerto Rico.
 
CONTACT: Andres Pena
         202-715-0474



In the final analysis, your attitude determines your effectiveness in everything, every time! LGL www.LuisLobo.Biz